Welcome back to another episode of The Legal Paige Podcast. I am so excited, today we have Megan Martin joining us. Megan is a mama of four kiddos, and entrepreneur. She's a conversion focused website designer by trade who helps passionate creatives own what makes them unique and turn what they know love do and already have within them into what they can sell through digital products like courses, memberships, templates, downloads, and more.
Things we talk about:
- Megan's top tips for quickly setting up your shop online.
- How to set up a landing page that will help convert ideal clients into full fledge paying clients.
- What Megan thinks you should produce for your shop first.
- Why she thinks over delivering and email sequences are crucial when it comes to selling digital products.
Here are a few quotes:
"I would say the first thing that I would encourage you to do is to think small. I think when we start to look at diversifying our income with digital products, we sort of start to like vision cast into the future. We can imagine a shop full of products and a signature course that costs $900 and a membership. That's going to take us into the future. It's really easy."
- Megan Martin's take on what offerings you should first put out in your shop
"It's just about delivering the product, right? So you have to make a decision. How do you want to deliver that product? If you use something like Shopify light, it's going to automatically send an email to somebody when they purchase. But I would encourage you to go a little bit above and beyond and show up in your customers. Even with an additional email to surprise and delight them."
- Megan Martin on over-delivering for your clients
"If you're talking about something that is like light years different in terms of what you're offering and who you're offering it to them. We might want to talk about creating two different websites, but in my own personal experience and what I see, especially in the creative entrepreneurs, is that you can find a way to marry your offerings and the branches of your business together."
- Megan Martin's take on how to bring in the different branches of your offerings