Episode 39: Trademarks 101

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We’re going to be talking ALL about one of my favorite forms of protecting your intellectual property: Trademarks! We’ll cover what exactly Trademarks are, what they cover and how YOU as a business owner can use them to protect yourself.

 

Episode Highlights

  • What is a trademark and what does it cover?
  • When do you trademark?
  • How and where do you file a trademark?
  • When to get an attorney's help and how I can help!

Worth Noting

"A Copyright protects original works of authorship including literary, dramatic, musical, and artistic works, such as photography, movies, songs, computer software, graphic design elements, and architecture. Trademarks protect, words, phrases, symbols, and/or designs that identify and distinguish the source of the goods or services of one party from those of another. So I like to think of them as SERVICE identifiers."

"You should trademark your business name or your brand name or your motto or your logo at any time that you feel your brand name has found itself to have a lot of notoriety and clout within your industry. And also if you just don't want other people to use your brand name."

"Filing a Trademark is a legal proceeding you HAVE to comply with all applicable U.S. Trademark laws and rules regarding and assuring your application is complete."
 

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