Imagine this: A wedding photographer booked a couple earlier this year. As the countdown grew closer to the big day, the monkeypox outbreak spread across the country, public health emergencies were declared, and the client spirals into a downright panic. The photographer opens up their email to find their client trying to get out of their contract due to the “national emergency”.

Imagine this: You’ve come up with a genius business idea and are 100% certain that it is THE next big thing.

After much debate, you brainstorm a name that is bound to go viral and quickly dig into bringing it all to life. You buy a website domain, grab the social media handle, and are well on your merry way to entrepreneurial success when you find out…someone else has your business name. *Cue sad trombone*

Do you throw a tantrum? Contact the person and cause a scene? Look at trademarking the name before they can? Or is it time to relinquish your favorite business name (even though it makes you feel like your great idea is crumbling to the ground)?

In Episode 131 of The Legal Paige Podcast, I went solo to chat about growing a legal (and enticing) associate photography program. As a former photographer myself, I have a special place in my heart for all my camera-slingin’ friends who want to grow a sustainable business and IMO? Associates are a great place to start because they allow your business to be in multiple places at once WITHOUT adding more to your calendar.

Whether you are new to the entrepreneurship game or a seasoned vet, this episode is going to be extremely helpful in growing your associate program.