Imagine this: You’ve come up with a genius business idea and are 100% certain that it is THE next big thing.

After much debate, you brainstorm a name that is bound to go viral and quickly dig into bringing it all to life. You buy a website domain, grab the social media handle, and are well on your merry way to entrepreneurial success when you find out…someone else has your business name. *Cue sad trombone*

Do you throw a tantrum? Contact the person and cause a scene? Look at trademarking the name before they can? Or is it time to relinquish your favorite business name (even though it makes you feel like your great idea is crumbling to the ground)?